Abercrombie continues its digital shift with same-day delivery
Abercrombie & Fitch Co. is launching same-day delivery service to its store base in the United States.
The specialty clothing retailer has partnered with Uber, Shipt, Postmates, Roadie and software provider Delivery Solutions to expand its fulfillment capabilities and enable customers to receive same-day deliveries from its stores. (Customers live a lot within a certain radius at their local store to be eligible for same day delivery.) The new service is available at more than 540 Abercrombie & Fitch, Abercrombie Kids, Hollister and Gilly Hicks branches.
Customers can now use the Abercrombie & Fitch, Abercrombie Kids, Hollister, Gilly Hicks and Social Tourist websites and mobile apps to purchase the full line of clothing available in their local stores for same day delivery. Each brand’s website offers a “Get It Fast” filter to make it easier to find products in stock, or shoppers can choose the same day delivery option for items available at checkout.
Once the same day delivery order has been placed, customers can choose to receive SMS tracking updates to accurately determine when their order will arrive.
This initiative is part of Abercrombie & Fitch Co.’s ongoing efforts to transform its supply chain and deliver capabilities that best meet the needs and purchasing preferences of its customers. This initiative includes the company’s new distribution center in the Phoenix metro area, which was opened in partnership with GXO Logistics in October. This automated facility offers advanced automation and intelligent analytics, including AI and machine learning, to deliver products faster and more efficiently to Abercrombie & Fitch Co. customers in the West Coast market.
In addition, Abercrombie entered into a new partnership with Zappos in August 2021. Zappos is now the clothing retailer’s exclusive e-commerce partner in the United States, including for products for women and children. In addition, Abercrombie, in collaboration with Zappos, is launching a collection of shoes for women.
The shoe line, eight styles of which include an ankle boot, sneaker and a strappy heel, will be available only on abercrombie.com and zappos.com, with prices ranging from $ 99 to $ 199. Each shoe style is designed to coordinate with a popular Abercrombie & Fitch denim style.
And in May 2021, Abercrombie’s Hollister Co. division launched a new brand, called âSocial Tourist,â featuring cutting-edge fashions inspired and co-created by two social media stars and influencers – TikTok celebrities Charli and Dixie D’Amelio.
In its most recent fiscal third quarter, the company’s digital net sales fell 3% to $ 376 million, but rose 52% from 2019. Digital sales accounted for 44% of the total sales of the company. second trimester.
“We are excited to add same day delivery as another option in our portfolio of omnichannel services, which also include online shopping, in-store pickup, curbside pickup, in-store reservation, shipping from the store and traditional home parcel delivery. Same-day delivery supports our goals of meeting our customers where they are and getting our product to them when and how they want, especially as the holiday season approaches, âsaid Larry Grischow, Vice-President. Executive President, Supply Chain & Purchasing at Abercrombie & Fitch Co. âWe always aim to provide a great fulfillment experience for our customers, which includes choice and prompt delivery options. We look forward to partnering with Uber, Shipt, Postmates, Roadie, and Delivery Solutions to serve our customers across the United States.