‘Accomplish Moore’: Villanova’s Justin Moore launches clothing brand while recovering from Achilles injury

“It was really scary,” he recalls. “I mean at that moment I didn’t know what was going on. I knew I was hurt, you could see me crying because at that moment I realized that I didn’t couldn’t play because I couldn’t feel my leg.”
The Villanova junior guard ruptured his Achilles tendon with less than 40 seconds remaining in their Elite 8 game, ending his season, and it even left his career in doubt.
“I thought it was going to be over,” Moore recalled.
Of course, that was not the case. These days you can find Moore in the midst of rehabilitation, hoping to return to play in December or January, although he may be out this year.
But don’t worry, he’s got something else on his mind these days: his brand new brand of clothes.
“I wanted to find a way to grow my brand and make money,” he says. “I love clothes and being beautiful to be honest, so I think it was a great way for me to express myself.”
“There’s one that says ‘Fulfill Moore,’ along with my last name. That one just happens to be ‘Animal’. That’s what I always called myself when I was younger,” said Moore, explaining some of the t-shirt designs.
Just this week, 6abc interviewed new head coach Kyle Neptune, and he was wearing one of Moore’s jerseys.
“I think it’s great. He asked me where he could get it, and I had no idea he would be serious about it and actually wear it. It’s just great to see people me support,” Moore said.

And he hopes to one day be able to provide for his family, whether on the court or in the business world.
“I’m trying to get a head start and hope to get to the NBA where I can make even more money,” he says.
You can shop pieces from Justin’s clothing line here: https://bluechipteam.com/collections/justin-moore
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