Adidas and LEGO launch shoe and clothing collaboration that promotes self-expression • GEEKSPIN
Adidas and the LEGO Group have announced their latest collaboration, and this time it’s a collection of comfortable and playful shoes and clothing that allow young people to express themselves more freely.
Inspired by the previously launched LEGO VIDIYO play experience that celebrates and develops children’s creativity through music and play, the Adidas and LEGO VIDIYO Collection includes shoes, socks, hats, tracksuits, shorts, pants, t-shirts, sweatshirts and jackets. All items in the line are infused with unique patterns and fun elements, promoting self-expression in children.
“This collaboration is special because it stimulates children’s imaginations and inspires them to express themselves freely without fear or judgment,” William Thorogood, product manager of the LEGO Group, said in a statement. “By mixing, matching and customizing their own unique looks, kids can find the freedom, joy and confidence to walk to the beat of their own drum! “
The Adidas and LEGO VIDIYO collection has been available exclusively to members of the Adidas Creative Club since May 28 and will be available to the general public from June 1 through the Adidas website.
The Adidas and LEGO VIDIYO collection is part of the multi-year partnership between Adidas and LEGO, which began with the launch of the Adidas x LEGO AZX8000 sneaker in September 2020. With the aim of bringing more fun into the lives of children and adults Thanks to playful products through clothing, accessories and bricks, the partnership between Adidas and LEGO should expand with new collaborations in the coming months.