Adidas launches ‘Choose to Give Back’, a resale program activated by thredUP
PORTLAND, Ore. and OAKLAND, California, Oct. 7, 2021 / PRNewswire / – Today, in line with its continued mission to help end plastic waste, adidas introduced its Choose to give back program aimed at helping to extend the life cycle of sports and lifestyle clothing and footwear. Leverage thredUP‘s (NASDAQ: TDUP) Resale-as-a-ServiceⓇ (RaaSⓇ) Platform and Expertise, the program will invite consumers to return used products of any brand to adidas through adidas Creator.‘s Club application for reuse or resale.
The fashion industry is one of the‘s biggest polluters. About 36B Clothing is thrown away in the United States every year, 95% * of which can be reused. The textile industry relies primarily on non-renewable resources – and with low rates of use and low levels of recycling, this linear system creates a massive footprint and puts pressure on the world‘s resources.
“We believe that excellent performance should not‘t come at the expense of the environment. This‘that’s why we‘we are committed to establishing a circular future for sportswear, and with the Choose to Give Back program, we are helping people see new possibilities to breathe new life into old clothes, ”explains Katja Schreiber, SVP adidas sustainability.
By giving used clothing and shoes the opportunity to be reused or reused by a new person, adidas hopes to create a circular product life cycle.
“Adidas has a reputation for delivering innovative and sustainable solutions globally, and thredUP is delighted to support its latest initiative to encourage more circular habits among consumers,” said Pooja seti, Senior Vice President and General Manager of Resale as a Service (RaaS) at thredUP. “By enabling large-scale resale with customizable solutions for major brands and retailers, we keep high-quality clothing in use longer and fight fashion waste.”
Initially launched within the Adidas Creators Club app to members on October 7, the program rolls out more widely online and in stores in early 2022. To participate, consumers can generate a Clean Out Kit prepaid shipping label through the app and use it to send clothing and accessories from any brand or category, including their used sports. equipment, from their running shoes to soccer jerseys or other performance clothing. If an item is not in condition for resale, it will go through thredUP’s selected network of textile reuse partners. In exchange for sending in their old gear, Creator Club members will earn rewards.
Choose to Give Back is the latest of adidas’ many sustainability initiatives, including a low carbon footwear collaboration with Allbirds, Stan smith mylo: made with the mycelium, the root structure of fungi and Made to be Remade shoes – pushing the limits of human possibilities, including and uniting people in sport and helping to create a more sustainable world. The brand is also working towards a goal of carbon neutrality in all North America facilities by 2025, including retail stores, distribution centers and employee offices.
“The end of one thing is the start of the next. It’s the start of a more responsible future by keeping equipment in play to help end plastic waste, ”added Katja Schreiber.
Adidas sustainability mission is to help eliminate plastic waste by forging partnerships and developing product innovations that: use recycled materials, are designed to be remade or are made with nature. adidas has set itself major objectives for the coming years: to use only recycled polyester in each product for which a solution exists from 2024, reduction of the carbon footprint by 15% per product by 2025, 30% carbon footprint reduction by 2030 (compared to 2017) and carbon neutrality by 2050. For more information visit: adidas.com/sustainability
thredUP is transforming resale through technology and is on a mission to inspire a new generation of consumers to think occasionally first. By facilitating used buying and selling, thredUP has become one of the‘the biggest resale platforms for women‘s and children‘ clothing, shoes and accessories. Salespeople love thredUP because we make it easy for them to clean their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love value shopping, premium and luxury brands in one place, up to 90% off the estimated retail price. Our proprietary operating platform is the foundation of our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems, and data science expertise. In 2018 we extended our platform with thredUP‘s Resale-As-A-Service (RaaSⓇ), which facilitates modern resale for a number of countries‘s major brands and retailers. thredUP has processed over 125 million unique used items from 35,000 brands in 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
* thredUP 2021 resale report