Alesha Dixon’s first children’s clothing collection for Asda proves popular with her famous pals, but whose kids have worn the pieces and given the line a huge boost?

Judge Britain’s Got Talent, 42, designed the clothing line exclusively for George during the lockdown with a collection comprising 34 bold, neutral pieces for boys and girls ages 2-10.

The TV presenter and mom of two had daughters Azura, six, and Anaya one, in mind and when creating designs that feature inspiring messages and slogans.

The slogans include “be brave, be strong, be kind”, another says “the future is now”.

So far it has been successful online and received a positive response. Alesha also had the support of a famous friend whose children gave their approval to the collection.

BGT judge and friend Amanda Holden was one of the first to show her support by sharing an article of her daughters sporting the range at home on a makeshift catwalk.

She posted a clip with the caption “My gorgeous friend @aleshaofficial sent #HRH some of her fabulous range for @georgeatasd so we did a #kitchen #catwalk”.

Her daughter Hollie can be seen strutting up and down wearing the tracksuit top with the words ‘Love you my steez’ while her other daughter Alexa wears a leopard print tracksuit from the range.

The music video received 98.5k views on Amanda’s Instagram page and Alesha replied “Love you and SAR!”

Commenting on the design of the range, Alesha said, “Each piece has been designed to be comfortable and practical, with cozy shapes and beautiful prints that the little ones will love!”

The range was praised for the messages of positivity in the slogans and its neutral styling and colors.

Alesha said, “I just thought it would be cool to have a unisex collection.

It was a little more exciting for me and felt more now. It evolves over time and I think brands need to evolve with it. “

She continued, “The main mantra – be strong, be brave, be kind and have fun”.

I just thought it wouldn’t be cool if that was the identity of the collection?

Woven on the inside, there are other messages like Shine Bright, Stand Out, which come from my children’s books about not being afraid to be different.

And then also some things related to our personality – we always use the word steez. “

The range is available in Asda stores. The unisex children’s clothing collection with George at Asda sees prices ranging from £ 5 to £ 13.