Danish clothing company: the dream is to end up in China
Danish clothing company Luksusbaby may, despite the pandemic, report a double-digit profit of DKK 1 million for the first time, making it eager to invest in the future. Other stores in Denmark are planned and the dream is to end up in China.
The company was founded by Ann-Louise Christine Aasted and Morten Grabowski KjÃ¦r in 2014 and Luksusbaby has stores in the Danish cities of Aalborg and Aarhus. During the pandemic, however, the stores were closed, which is why Morten Grabowski openly declares that the profit is “more than expected”.
Morten Grabowski said in an interview with local BT media that the company’s profit was DKK 10.1 million, while the turnover was just over DKK 100 million. He explains that the company has also succeeded in creating 160 new jobs in North Jutland.
However, the couple opted to deduct zero DKK from dividends, as they wish to invest in future projects. This includes several stores in Denmark, including in the city of Odense and Copenhagen. In the long term, the establishment of stores abroad is also part of the plan.
âWe plan to open stores in Norway and Sweden. The dream is to end up in China. It’s a wild country and the Chinese are happy with Danish design and Danish products, âsays Morten Grabowski KjÃ¦r.