Doug-Out Cookies moves to Fashion Fair Mall in Fresno, California
After 24 years in the same location, Doug-Out Cookies is moving.
The Fresno-based cookie company has moved into the food court at Fashion Fair mall and moved from its location at Fresno Street and Alluvial Avenue.
It took back the space that Chipotle left behind when it was shut down at the start of the pandemic.
Doug-Out’s grand opening at its new location is Friday.
The company, along with Hungry Bear Cookies, are long-standing brands that come to mind many people when talking about cookies in Fresno.
They have been joined in recent months by Crave Cookie’s local delivery service and hot cookie drive-thru at El Paseo Market in northwest Fresno. Crumbl Cookies also opened a branch in town, Herndon and Fowler avenues in Clovis.
Doug-Out Cookie’s new location
Doug-Out was considering a move before the COVID-19 pandemic began, said Marsha Eichholtz, who founded the business with her husband, Doug Low.
One of the reasons why: “Being in one place all these years, there are a lot of people who have never heard of us. ”
In the mall, they will be exposed to customers who might not be picking them up at the old location.
Doug-Out’s new location will bake all of its cookies, including the most popular, chocolate chip, snickerdoodle and tea cake cookies with white frosting and sprinkles, noted manager Icker Torres.
He also sells muffins and “cookie cakes”, giant cookies decorated with icing. Coffee, lattes, soft drinks and other drinks are also on the menu.
He will also use the kitchen to bake cookies for large catering orders for businesses and events.
Another cookie maker that was located in the Fashion Fair food court, Ms. Fields, has closed, so there will be no direct cookie competition there.
Long-time business in Fresno
Paralegal and lawyer Eichholtz and Low, respectively, started the business in half of the law firm they ran. They retired six years ago.
Another reason for the move was that they wanted to stop paying rent for the space they weren’t using for the law firm, she said.
The couple still own Doug-Out Cookies, but their day-to-day operations are handled by longtime employees Icker Torres and Sky Valenzuela.
A lot has changed with the company over the years, but the logo remains the same.
The couple had originally gone with a little girl in a baseball uniform because they were hoping to sell cookies at baseball stadiums.
It didn’t work, but the logo stuck. It was based on an old photo of their daughter (who was already in her twenties when the company was founded).
This girl has just turned 50.
Details: Doug-Out Cookies can be found at the Fashion Fair food court, 521 E. Shaw Ave. Opening hours: The bakery is open at the same hours as the shopping center, from 10 a.m. to 9 p.m. Monday to Saturday and from 11 a.m. to 7 p.m. on Sunday.