Fashion Designed to Make an Impact – Introducing Urban Lifestyle, Rich & Rotten
The fashion world has something for everyone. Whether you like bold colors and one-of-a-kind pieces, or prefer a more understated and simplistic clothing line, you’ll always be looking for something that speaks to you. But what if there was a clothing line specifically dedicated to talking to you beyond the aspect of style? What if, on the contrary, it inspired you? Or maybe you’ve thought about what your purpose in life really is?
Hamed Jalaly created his urban lifestyle brand, Rich & Rotten, with this idea in mind. At the end of 2012, the line’s owner and chief designer made it his business to create clothes that sparked conversation, even if they came from a plain white t-shirt. He decided to create his brand as a way to present his own personal story; one that was filled with great difficulties and harsh realities, but also a second chance to start all over and rewrite everything.
He tells us that the word “rich” is not meant to represent wealth, but rather the people, times, and things that make life worth living. And while there are a lot of things that make life rich, there are also hard decisions we have to make and countless mistakes we have to endure in order to continue to grow as individuals. In turn, life can also get quite “rotten”. But, according to the chief designer, you have to experience both ends in order to appreciate the full spectrum of success.
Rich & Rotten is unlike any other streetwear line on the market. Rather than the traditional baggy, boxy shape found on most streetwear pieces, this line features handcrafted, fitted designs from premium materials. âMy team and I wanted to take streetwear and give it a facelift,â Jalaly said.
âWhen we started to think about what approach to take, we thought, maybe we couldn’t create something new, but we could always recreate something that was already there and improve it. So that’s what we did, âhe added. Graphic t-shirts took on a whole new meaning once Rich & Rotten debuted.
Not only were the styles well done and of high quality, but they also featured eye-catching and controversial designs that captured the attention of consumers. One of their most popular original creations features a homeless boy holding a cardboard sign that says “One day the poor will only have to eat the rich”.
The sayings, designs and general messages on the pieces encompass relevance to storytelling and relatability, making them so much more than just a few simple fashion pieces. The subjects of the designs can range from inspiration to motivation and more, depending on what it represents of modern life.
For example, a few of the latest styles were inspired by the recent rise of the Black Lives Matter movement, as well as the theme of police brutality. Keep in mind that designs are not meant to be loved; they are more about getting the proper attention to what can be a difficult conversation.
Due to the extremely unique nature of the clothing, the urban brand was a hit from day one. The owner tells us that even before he created his website, the brand was already selling fast in popular retail stores in Los Angeles, California. However, a few years later, he and his team decided to keep the collection exclusive to their online store and flagship store on Hollywood Boulevard.
During the nine years of its evolution, this minority-owned brand has been supported by more than a dozen top artists, including Ty Dolla $ ign, Diddy and Meek Mill. The line has grown from original graphic t-shirts to a full line of tops, bottoms, outerwear and accessories for men and women, all available at www.richandrotten.com.
Despite his difficult past, Jalaly managed to become the entrepreneur of one of the most popular urban brands in the country. âRich & Rotten is what helped me reshape and rebuild my lifestyle,â Jalaly said. âMy goal for the brand has always been to teach, inspire and help other people who find themselves in situations similar to the one I found myself in. It was so gratifying to see how much impact we have made. And we will continue to do our best to inspire all future generations. “
Posted on May 11, 2021