LOS ANGELES–(BUSINESS WIRE)–Hudson Jeans, a leading premium denim lifestyle brand, today announced a new ambassador partnership. Professional basketball player Tyler Herro, the first professional athlete to officially work with the brand, has signed a two-year ambassadorship with Hudson Jeans that will include a denim collaboration.

Herro will appear in the brand’s advertising and marketing materials and launch a capsule collection in March 2022, to kick off the brand’s 20th anniversary. As the youngest player to ever start in a playoff finals game, Herro is an exciting partner for Hudson Jeans with a huge domestic and international fan base, including 2.3 million Instagram followers.

“Tyler is a dynamic young player who has a unique and fashionable personal style. Hudson Jeans has long been a favorite denim brand for athletes, and we are thrilled to have him as our brand ambassador. He has been a great collaborator on his capsule collection; he knew exactly what he was looking to create,” said Suzy Biszantz, Group President of Centric Brands, Men and Women.

“I’m really excited to represent Hudson Jeans and to work with the team to launch this collection,” said Herro. “Fans know that I love denim and have a really distinct style. This partnership gave me the opportunity to bring my vision to life. I really enjoyed the creative process and look forward to that everyone buys and wears the pieces that I designed.

Herro’s capsule will feature three new fits out of a total of seven new washes, including some offered in longer inseams aimed at athletes and taller body types. The silhouettes will include both straight legs and a stacked skinny, a personal favorite of Herro. Collection prices range from $255 to $275.

The capsule collection will be available at major national retailers, including Neiman Marcus, as well as online at Hudsonjeans.com.

Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets and sells high-quality products in the categories of children’s, men’s and women’s apparel, accessories, beauty and entertainment.

About Hudson Jeans

Founded in 2002, Hudson strives to create denim that transcends trends and improves with wear over time. Designer-led, Hudson is a Los Angeles-based premium denim brand that designs quality jeans and more for women, men and kids. This irreverent, fashion-forward and effortless cross-generational brand is available coast-to-coast in department and specialty stores in the United States and internationally in Europe, Asia, Canada and Australia. Website: hudsonjeans.com // Instagram: @hudsonjeans

About Centric Brands LLC

Centric Brands LLC is a collective of leading lifestyle brands that designs, researches, markets and sells high-quality products in apparel, accessories, beauty and entertainment categories for children, men and women. The company’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder® and Under Armour® in the children’s category; Joe’s Jeans®, Buffalo®, Hervé Léger® and Izod® in the men’s and women’s clothing category; Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Kenneth Cole® and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon® and Warner Brothers® among many others. The Company also owns and operates brands such as Zac Posen®, Hudson®, Robert Graham®, Avirex® and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company’s products are sold primarily in North America through large mass-market retailers, specialty stores and department stores, and online. Centric Brands LLC has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing and brand building. The company is headquartered in New York, US offices in Los Angeles and Greensboro, and international offices in London, Toronto and Montreal. For more information about Centric Brands, visit www.centricbrands.com.