Inside children’s clothing startup Hopscotch’s journey to business expansion
Mumbai-based D2C children’s clothing brand is making a name for itself in the Indian clothing market with a wide range of children’s clothing for all occasions. One of the oldest Direct-to-Consumer (D2C) brands, Hopscotch claims to be in a unique position to have experienced massive storefront growth.
Founder and CEO Rahul Anand said, after COVID-19, they realized it was important for Hopscotch to be in every online parent distribution outlet.
“We spent 2021 expanding our partnerships to drive third-party platform distribution, and we saw more than 100% year-over-year growth by adding them to our platform,” a- he declared.
Many third-party platforms were deprived of a solid selection of children’s fashion. Therefore, the rapprochement with these platforms has been fruitful for both parties.
Talking about the startup’s plans for 2022, Rahul said that as the child grows, parents need to buy more clothes as their children grow. They also have to buy clothes for different activities such as sports, school, parties, festivals, etc.
So, Hopscotch decided to go a long way in the breeding side of the business.
“We will continue to do what we have been doing, but we are broadening our perspective, deepening our understanding of the consumer and ensuring we have the best selection to offer,” he said.
A year ago, Hopscotch partnered with Amazon, and in 2021 it continued to expand its partnerships with multiple third-party platforms, live on platforms such as Snapdeal and Flipkart.
Hopscotch claims to have an outstanding collection when it comes to fashion for special occasions including weddings, Diwali etc. but now it is working to make everyday fashion exciting for consumers.
According to Rahul, the startup is helping people access fashion they didn’t have access to before, especially in smaller towns across the country. These cities generate nearly 80% of the company’s revenues.
Rahul said Hopscotch has been a profitable business for two years. “We were one of those unique companies that managed to increase our top line growth while maintaining profitability,” he added. Commenting on the fundraising scenario, he said the company plans to hit the market soon and is working closely with an investment bank to raise $30-40 million.
Over the past five years, Hopscotch has grown from Rs 100 crore to Rs 500 crore company. It aims to grow to Rs 2,000 crore over the next five years, Rahul shared.