LA clothing designer creates sustainable underwear brand that supports local businesses
Pitts decided to create a locally based brand in downtown Los Angeles. According to Shon Simon, owner of the clothing manufacturer Pitts works with, all of the manufacturing, textiles, belts and fabrics are created in Los Angeles. She said, âHe’s the perfect candidate to do it locally.
One of the highlights of Pitts’ underwear design is a special lining of a fabric called modal. Simon said, “It’s an eco-friendly fabric. It’s antimicrobial, antibacterial, and it retains odors in a way that keeps you cool.”
While the COVID-19 pandemic originally threatened his business, Pitts eventually saw sales increase in 2020 after the Black Lives Matter movement prompted people to support black-owned businesses. “However,” said Pitts, “now that he’s no longer in the news, sales have declined.”
Another challenge Pitts faces is being a black gay designer in an industry that is still not very inclusive. Pitts said, “But every day you just have to wake up, stay focused, follow the plan, and follow your dream.”
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