Moms slam Kmart for ‘gender stereotypes’ for boys and girls in children’s clothing line
Angry moms slam Kmart for ‘gender stereotypes’ in their children’s clothing line with ‘love’ for girls and ‘adventure’ for boys – so do you think that’s sexist?
- Australian buyer says Kmart is a ‘gender stereotype’ in children’s clothing section
- She compared the different posts on girls ‘and boys’ shirts on Facebook
- Girls’ shirts had love messages as boys talked about adventure
Frustrated customers have accused Kmart of ‘gender stereotypes’ in a new complaint about the store’s children’s clothing collection.
The annoyed shopper took to Facebook to compare the different messages printed on the girls ‘and boys’ shirts while visiting the department store.
The woman said while the boys ‘tops had slogans of’ adventure and alpine trails ‘, the girls’ shirts were printed with ‘Take it easy’, ‘lots of love’ and “ as bright as it gets ”.
Australian shopper says Kmart is’ gender stereotypical ‘in the children’s clothing section as girls’ shirts have’ love ‘slogans (pictured) compared to boys who have’ the ‘ adventure ”
“Could you be more gender stereotypical with your children’s clothes?” the buyer said on Facebook.
She said the collection was a ‘thumbs down’ and instead suggested that the children’s clothing line be gender neutral so shoppers have a larger selection of items.
“Why don’t you just offer unisex and then everyone can just choose what they like?” she asked.
The woman said while the boys’ tops had slogans of ‘adventure trails and alpine trails’, (pictured) the girls’ shirts were printed with’ take it easy ‘,’ everything a love ” and “ as bright as it gets ”.
The complaints follow another worried mother who claimed that Kmart tells young girls “ how to feel ” with the slogans printed on the same t-shirts.
The mother said “it’s not good” when she noticed that the boys’ shirts had an “adventure” print while the girls had “take it easy”.
âWhy do we tell girls how to feel through their clothes? They see each other’s shirts telling them how to act – be happy, love, be perfect, ” the woman wrote.
âThese (boys) shirts encourage daring, adventure and fun. There are no shirts that tell them how they should feel or behave.
Daily Mail Australia has contacted Kmart for comment.
Some who watched the video said that one possible solution would be to simply have a section of children’s shirts instead of gender-specific items.
âI think she’s right. These are subliminal messages that they will carry with them, ” commented one of them.
âGirls can be adventurous and boys can be loving too,â one admitted.
The complaints follow another worried mother who claimed Kmart tells young girls ‘how to feel’ with slogans such as ‘more love’ (pictured)
Others pointed out that promoting love messages was positive for growing girls.
“It’s not that deep, people are mad at everything these days,” wrote another.
“Don’t turn that into something it’s not,” commented a third.
Complaints about the t-shirts come as an online petition asks Kmart to stop categorizing children’s clothing by gender and offer a section of children’s clothing.
“ Young children learn what colors, styles of clothing, and even what interests they are allowed to have through the choices they have in the clothing department of their respective gender, ” the petition reads.
The mother said the boys’ shirts encourage fun and adventure with slogans like ‘Alpine Trail’
An Australian mother has split the internet after claiming that Kmart tells young girls ‘how to feel’ by the slogans printed on their t-shirts with a little reading ‘take it easy’ and ‘lots of’ love ”
“ Many parents of young boys will tell you that their son loves pink, rainbows and flowers, but just can’t wear clothes in these styles like girls do without removing them from the section. girls, which sends them a strong message that the things they love are ‘wrong’. ‘
The petition called on the leading retailer to remove “arbitrary boundaries” from “gender-segregated clothing sections.”
âThis is an issue that has already been addressed by many smaller, independent retailers, who have completely removed theâ girls âandâ boys âsections in favor of an inclusive offer for children.