New boutique sells children’s clothing and creates play space for families | Local business news
Carolyn R. Wilson | For Washington County News
ABINGDON, Va. — Jade Murray sat down and dreamed of becoming her own boss.
Until the day the entrepreneur from Abingdon decided to make it happen. Dissatisfied with her work in the medical field, she was ready for a change.
In the midst of a global pandemic last year, as more businesses closed rather than started up, Murray took a leap of faith and started expanding his online children’s store into a brick-and-mortar store in Abingdon.
Little Daydreamers, located in the village of Stone Mill in Abingdon, next to Milan’s Italian cuisine, is no ordinary clothing store. In a Facebook post, Murray described her new venture as a “kids boutique for kids of all ages created by a mom with a dream.”
In addition to offering children’s clothing from toddlerhood to size 14/16, the company offers a play area for young children as well as an art room where children’s artistic imaginations can take off. flight with a little daydreaming.
The new business owner opened the doors to her business for the first time last Saturday, introducing the store to nearly a dozen members of the community during a soft opening.
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“It went really well,” Murray said. “We did a survey during the event and a child wrote that he liked this place.”
When Murray had the idea to open the business, she knew she wanted something special. “That’s when I dreamed more and offered the kids to play while their mothers were shopping.”
As a mother of three young children, Murray hopes her business will be helpful to other mothers who want to add more interactive games to their daily regimen.
“There aren’t many places like this in the area, especially ones for young children,” she said. “It’s a safe place for families to come.”
Parents can sit and talk at the company’s snack bar which offers coffee, snacks and drinks. Eventually, Murray wants to allow families to hold birthday parties on the site.
The playroom, for ages 1-7, features a Jungle Jumparoo, slide, kitchen set, playhouse, Legos, tunnel, grocery store, puzzles and more.
An art room for kids ages 2 to 10 contains a table that seats 12 kids and a shelf that’s stocked with just about every kid’s art supply you can imagine. Paper rolls on the wall are used for drawing activities. Craft kits for making things like wind chimes, birdhouses, and dreamcatchers are an added feature.
Each week, Murray will select an Artist of the Week, displaying the featured child’s photo on the store window and on the store’s Facebook page.
Much of the boutique clothing sold in the store is designed by Murray and features his Little Daydreamers logo on the label.
“The clothes are exclusive”
Murray designs her own clothes by first selecting fabrics and styles from an online store before commissioning a clothing manufacturer to make the clothes.
“The clothes are exclusive. You can’t find these custom-made items anywhere other than my shop,” she said. Most of the children’s clothes in her store are made from an extremely soft milk silk fabric, she said.
The entrepreneur hopes the community will give her the same inspiring support she received from her own family during this adventure.
“My children are my inspiration. They inspired me in every possible way to do it. They have so many ideas that we added to the project. My husband Tyler and our children have been with me every step of the way as I followed my reverie,” she said.
“I don’t have a business degree,” Murray wrote on Facebook, “but I’ve found that the most important part of being an entrepreneur is the heart of what you build. I want kids to know that at any time in their lives they can dream and find what makes their soul happy.
Little Daydreamers, located at 1060 W. Main St., Suite 10, Abingdon, can be reached at 276-525-8961.
Check out their website at www.littledaydreamersllc.com or visit their Facebook page.
Carolyn R. Wilson is a freelance writer in Glade Spring, Virginia. Contact her at [email protected]