Nordstrom appoints executives to lead marketing and private label
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Diving brief:
- Deniz Anders has been promoted to Nordstrom’s chief marketing officer, replacing Scott Meden, who is retiring. She has worked at the retailer for 22 years, most recently as vice president of marketing, according to a company press release.
- Nordstrom has also hired Nina Barjesteh, senior executive at Dick’s Sporting Goods, to lead Nordstrom Product Group’s private label business.
- Before Dick, Barjesteh was Chief Merchandiser at Rue 21 and spent 20 years at Target in a variety of roles, including Vice President and General Merchandise Manager for Women’s Apparel, Vice President and Merchandise Manager for Children’s and Vice President of Brand of clothes and accessories.
Overview of the dive:
By appointing Anders to replace Meden, Nordstrom opts for the continuity of its marketing.
“Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints,” said Ken Worzel, director of customers, in a press release. “His deep marketing experience, coupled with his understanding of our business, will be invaluable as we continue to build on our legacy of service to bring us closer to our customers.”
But turning to Barjesteh, the department store reports a plan to upgrade its private label operations. The retailer joins Macy’s in turning to private label veterans Target, which has reaped billions in revenue from its own brands across multiple categories. Macy’s hired an executive from Target’s private label team earlier this year and contracted with an agency run by two others.
In a statement, brand manager Pete Nordstrom said that Barjesteh will bring a fresh perspective to Nordstrom’s half-century-old private label business.
“Nina’s experience leading and transforming private label businesses will allow us to take full advantage of this growth opportunity and continue to develop Nordstrom Made products that put our customers first through design. , quality and value,” he said.