Pantone, partner of Polygon1993 on NFT inspired by the color of the year 2022
Pantone has teamed up with Parisian artist Polygon1993 to release a series of NFT artworks inspired by Pantone 17-3938 Very Peri, the Pantone Color of the Year 2022. | Image courtesy of Pantone
Pantone and Parisian artist Polygon1993 donated nine NFT artworks inspired by Pantone 17-3938 Very Peri on environmental friendliness Tezos blockchain.
As part of the reveal of its Pantone Color of the Year 2022 in December 2021, Pantone announced that it would leverage Tezos to explore color in the digital world. The result was a collaboration with Polygon1993, which is the first time Pantone explored the blockchain and NFT space.
The first five coins were offered for free on Tezos’ largest NFT marketplace, Objkt. The first drop, consisting of two coins, went live on March 9, and the second drop of the remaining three coins dropped on March 10. An additional drop of four NFTs created by Polygon1993 has been made available on Block/Space, Tezos’s SXSW 2022 experience from March 11 to 14. Visitors were able to immerse themselves in the color of the year and see the NFT inside the activation.
vice president of the Pantone Color Institute and Pantone General Manager Elley Cheng discussed color and the metaverse as part of a Tezos speaker series. Other topics covered included blockchain as the foundation of Web3, augmented reality, the impact of the metaverse, a discussion of the new world of esports and competitive gaming, among others.
Polygon1993 collaborated with Pantone to release digital glitch art using a combination of techniques in a process called circuit bending.
“When I first saw Pantone 17-3938 Very Peri, it immediately took me back to my childhood. The blue and red undertones gave the color a retro vibe that inspired me to incorporate nostalgic effects that transport people to the past,” said Polygon1993. “With digital tools, I was able to create something new that stems from the old but makes it new and futuristic. It showed me that we don’t need to erase everything we learned as children – instead, we can transform it and give it a new purpose.