Ever-entrepreneurial Gloucestershire global fashion brand Superdry has announced a new partnership with Forest of Dean graphene makers, Versarien, to “create garments that are unique in the market.”

The fashion house and Cheltenham plc said they would work with the ingenious engineering company to use its revolutionary carbon material, graphene, in a range of clothing.

Superdry hopes to “import the heat and moisture management properties of graphene into its clothing,” which it says will extend its life, reduce environmental impact and make it easier to recycle.

The news comes just days after Superdry announced the opening of a new store in Cheltenham and said the company was back on track for growth.

Neill Ricketts, CEO of Versarien plc, said: “Since we started working with Superdry we have developed a number of clothing samples and their decision to announce the collaboration and the future launch of the products we are developing. together is, I think, a testament to the benefits they see in using Versarien’s graphene technology. ‘

It is understood that the initial partnership will last for three years, giving Superdry access to the scientists and laboratories of Versarien in Manchester and Cambridge.

Read more: Versarien’s move to the Forest of Dean could mark the start of major investments

By Andrew Merrell

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Wednesday, November 17, 2021