A new line of high performance men’s clothing, aimed at disrupting the fast fashion industry while leaving a positive impact on the planet has been launched in the golf market – Reflo.

The clothes are made from advanced technical fabrics woven from recycled waste. Single-use plastics and discarded coffee beans come back to life in the range. The UK-based company aims to recycle five million plastic bottles by 2026.

The fabrics are created to adhere to several sustainability certifications including Global Recycled Standard, Bluesign, Oeko-Tex 100 and U Trust. There are 57 pieces in the Reflo introductory line which includes leisure, golf and active modifications, with each line designed for multiple uses across work, rest and play.

Reflo aims to create essential pieces at the cutting edge of performance and design. The whole range is scalable, with designs that will stay relevant for years to come with built-in durability. The company is working on solutions that will be fully circular from the end of next year.

A tree is planted for every product sold, in areas of the world devastated by deforestation. The brand aims to plant one million trees by 2026, from that point on, it aims to plant at least one million trees each year. Sustainability is built into every decision taken by Reflo. They offset the carbon of their entire squad and sponsored athletes, all of their packaging is recycled and / or recyclable, and there is no single-use plastic in their supply chain. Reflo also takes responsibility for everyone involved in the creation of their clothes.

They are dedicated to the fair treatment of workers, good working conditions and high quality production. All their partners respect the standards of the Business Social Compliance Initiative (BSCI) and follow the BSCI code of conduct. “We are delighted to launch Reflo, it is a project that has been preparing for several years through difficult world events. Fast fashion has a devastating impact on the environment. We know it is one of the most polluting industries in the world, which is why we believe that it is not enough to minimize our environmental impact. says Rory MacFadyen, founder of Dubai-based Reflo.

“Every aspect of our business strives to leave a positive footprint through concrete actions. We do less but do it better. We will not be posting new lines every week. We will not produce endless samples. There is nothing fast about our fashion. Everything in our collection is precision engineered, rigorously tested and engineered to stand the test of time. We created Reflo to help people look good, feel good and do good. We’re not perfect, that’s what drives us to keep improving. We are always looking for ways to be more sustainable, more efficient, more efficient. And we will not stop. The world is on the move. U.S. too.