A popular sportswear manufacturer, BLK has launched a new line of sportswear under its parent company Kingdom Sports Apparel.

At the official launch of the brand in Lautoka, BLK Managing Director Asesela Serau said the subsidiary brand was specifically focused on the local and regional market.

“Kingdom Sports Apparel was founded in January 2017,” he said.

“The company’s line of business is the manufacture of sportswear, casualwear and corporate apparel and KSA is the official licensed manufacturer and retail distributor of BLK Sports International.

“The company is a dynamic and dynamic organization where advanced technologies are the norm in business practices and communication.”

He said the company has long been recognized as a leader in sportswear manufacturing in the Oceania region.

“KSA has a strong cross-ocean competitive position and is unable to maintain its position but has the strategic intention to push harder with an aggressive method through internal growth.”

He said the reason the company created a sister brand was due to the current tough economic environment.

“The company wants to provide solutions for all customer groups, including children, adults, schools, teams and communities.

“We want to be a solution provider for our existing customers by offering very competitive prices and quality products.”

BLK sportswear is one of the recognized brands in Fiji and the Pacific. It has its outlets in cities across the country.